Scout, the sales agent
How Scout finds companies worth contacting, what a buying signal is, and how scoring works.
Scout finds the buyers worth your time. Every day it scans companies for hiring, funding and buying signals, scores each one against your ideal customer, and finds the person to talk to.
What Scout looks for
- Fit. Does the company match the customer you described in setup? Industry, size and location all count.
- Timing. Is something happening that makes now a good moment? A new hire in the team you sell to, a funding round, an expansion, or a public sign they are struggling with the problem you solve. See What are buying signals?
- The right person. Who at that company owns the problem, and how to reach them.
Scores and reasons
Every lead comes with a score and the reason behind it, so you never have to trust a number you can't read. A high score means strong fit and a fresh signal. A lower score usually means good fit but no sign that the timing is right.
Scout does not hide leads below a cut-off. You see every company it found, best first, and you decide where to draw the line.
Getting better results
- Tighten your customer description. The more specific it is, the better the matches.
- Tell Brain what worked. "More companies like the last three that replied" is a useful instruction.
- Let Lens close the loop. As replies and deals come in, Lens tells Scout which kinds of companies are worth more of its time.
Next: Relay, the outreach agent.